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Business & Marketing

User-Generated Marketing Strategy is the Way to Go

There was a time when companies rely primarily on celebrities to advertise. They have a huge fan base. They can attract attention and improve the company’s presence across platforms. These days, they’re still helpful in advertising a brand. However, they’re not the only ones. Potential buyers prefer advertisements featuring regular people. They also like companies that utilize ordinary people as part of the marketing strategy.

The ads must be relatable

The first quality of advertising campaigns is relatability. People gravitate towards ads that feature ordinary people and their experiences in using the products. They seem more authentic. It doesn’t feature an ideal life, but the kind of life the buyers already have. It doesn’t exaggerate the promises, either. The selling point isn’t the glitz and glamour, but ordinary experiences. It entices people to buy because the ads talk about them and what makes sense to them.

Reviews are powerful 

Before people buy anything online, they read reviews first. They’re powerful and convincing people to consider the products and services. Reviews are prominent in many, many industries – the online casino industry, for instance, where publications and users review providers like casino.netbet.co.uk. Therefore, small businesses should include review generation as part of the online marketing strategy. Many existing customers would like to leave reviews. However, they don’t know the process. If simplified, they won’t mind writing one. When the company has more reviews, it’s easier to convince others to buy. Positive reviews will also overwhelm the negative reviews left by some people.

Loyal base won’t vouch for something they don’t believe in

The problem with having celebrities as endorsers is that there’s no guarantee that they use the products. They might decide to be brand ambassadors because they get paid to do so. Ordinary people don’t receive a considerable amount to vouch for the products. If they do it, it’s out of their belief in what the brand has to offer. More people will consider the products and services because of the testimonials.

Customer service is a pseudo-marketing strategy. The better a customer’s experience the more likely they’ll be to tell other people about it. By no means is it a wholesale strategy, but one that can offer steady streams.

Improve product quality

The key to success is to always focus on product quality. There’s no need to convince people to leave positive reviews if they like what they patronized. Apart from spreading the information online, they will also convince people close to them to purchase. Conversely, if the products are of terrible quality, no one will vouch for them. Even ordinary people won’t have a hard time saying something good. There’s nothing wrong with looking for a different supplier to reduce the cost of the products. However, quality should stay the same.

It pays to satisfy ordinary people and convince them to generate more positive buzz about the business. Not everyone is willing to do it, but some people might say yes. Besides, if they’re part of the loyal base, they won’t mind discussing what they believe in.

Image: https://unsplash.com/photos/WargGLQW_Yk

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