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Social Media Advertising: How To Reach New Customers With Facebook Ads

Incorporating a strong social media presence, can improve your brand awareness and build relationships with your customers.  A Digital Marketing Agency can help your business decide which social media channel will work best for your industry and goals.

One of the most impactful social media channels is Facebook, Facebook offers almost every business a way to reach new customers.  Facebook has nearly 1.5 billion users, who each log in frequently and view Facebook ads in the process. Facebook ads have become an essentials part of any digital marketing strategy and offer a cost-effective way to reach new and highly targeted customers.

A Facebook Ad Agency can help you develop a plan to target your audience and expand your digital presence online. Facebook advertising allows your business to promote products and services, increases web traffic, and drive sales.

Reach Relevant Customers With Facebook Targeting:

Facebook advertainment platform gives your extremely specific options when it comes to targeting your ads.  You have complete control over who sees your ads, which ensures increased conversions and a higher ROI. Here are the main ways you can target your Facebook ads:

Location

Location can be an extremely important factor depending on your marketing objectives and industry. If you want to promote a promotional sale at one of your locations or simply drive foot traffic this can be a powerful marketing tool.  Location targeting allows you to select only users who live in your city, town, country or even specific radius around your business.

Demographics

Establishing your demographic is one of the first steps when it comes to targeting your ad.

You can choose from various factors when showcasing your ad, this can include age, gender, language, career and so much more. This is crucial if your product or service only works for a particular group such as age or gender. You can make sure that a relevant audience is viewing your ad and that you are maximising your budget to the fullest potential.

Interests

Similar to demographics, you can target users based on their specific interests. Facebook has each user fill out detailed profiles, each containing relevant data based on likes, dislikes and habits. Using this information to your advantage, you can make sure your ad is being shown to someone who has a genuine interest in your product or service. You can even target based on who they are connected with such as followers and friends. This increases your conversion rate and the likelihood of generating long term customers.

Conclusion:

Today’s consumers spend a significant amount of their time using social media, making Facebook and Instagram one of the best places to reach new customers and increase their sales. Using retargeting techniques, you can remind potential customers who have interacted with your website or social media content before. Social media plays a huge role in establishing brand credibility, driving web traffic and increasing your conversions. Get in touch with a Digital Marketing Agency that can take your Social Media Advertising to the next level!

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